Nielsen Segmentation & Market Solutions offers a variety of solution options for businesses of all sizes. Find opportunities within your existing markets or in new markets with customer analysis and demographic reports. Depending on your business need, you can sign up for an annual subscription for 24/7 access to reports, buy reports and maps as you need them, or license the ability to append segmentation to customer files and run business lists.
Quick Market Insights
Nielsen Quick Market Insights offer the most respected online source for U.S. demographics and consumer insights, in an easy-to-use online environment. With two package options to choose from, they offer a wide selection of unlimited report access, state-of-the-art interactive mapping, and a variety of add-on packages to target specific small business needs. Nielsen Quick Market Insights will help you analyze markets, select site locations and identify your most profitable customers effectively, and answer questions such as:
- Where are my best customers and prospects?
- What's the best location for my business?
- Where's my competition located?
- What is the market potential for my product or service?
Learn more about the package contents, view sample reports and pricing.
Add-On Industry Bundles
Licensing of the Quick Market Insights and Quick Market Insights Advanced packages offer a variety of additional annual subscription options to suit your needs and budget. In addition to the Basic Demographic Reports included with your initial subscription, you can choose from a variety of industry-specific packages to supplement your unlimited reports and maps for one low price. Learn more
Self-service, transactional reports contain detailed information about demographics, businesses, consumer demand, and lifestyle segmentation for your market. Transactional reporting allows you the ability to purchase these reports a la carte, so you can tailor your analysis to your needs and budget. Learn more
In today's marketplace companies need a way to identify, segment, quantify and locate their most important customers and prospects to reach their present and future goals. Nielsen Segmentation & Market Solutions Business Prospect List offerings give you all the tools you need to gain a better understanding of your B2B customers and get the complete picture of your markets landscape.
Business Prospect Lists within Nielsen Segmentation & Market Solutions provide small businesses the ability to obtain focused lists of small businesses for a variety of uses, like prospecting, marketing, servicing territories and much more. These lists will help you answer such questions as:
- Where are businesses of a given type/size/description in a given market?
- What are the characteristics that differentiate one business from another?
- How would I reach those small businesses?
The File Enhancement license for Nielsen Segmentation & Market Solutions gives you the ability to further your knowledge of your customers by enhancing your list with geographic information and consumer segmentation to better answer questions such as:
- Where are my customers located?
- What is my market coverage?
- How can I identify the lifestyle characteristics of my customers?
- How can I pinpoint potential customers for future offerings?
Click here to sign up online or call 1-800-234-5973 to speak with an account representative about these offerings.