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What are my best customers like?

 

With Claritas Segmentation, you can find out what your customer segments buy and how to make more informed and effective marketing decisions. After you have identified your best customer segments, you can collect segments into custom groups and use Claritas Segmentation to generate a thorough behavioral persona that reveals each groups’ predominant product usage, shopping and lifestyle patterns, for all types of product categories and brands, as well as media and lifestyle activities.

Let’s say you want to focus on the segment group called Established Professionals that you have identified as one of your best prospect groups through aWho are my best customers? profile analysis. Using the segmentation insights below, you can gain a more in-depth view of Established Professionals’ demographics, lifestyles and other behaviors.

Examples of Key Demographics for Established Professionals
 

Age
(Users/100HH)

  
 

Income
(Users/100HH)

  

Examples of Key Lifestyles for Established Professionals
 Shopping
  • Shop At: Ann Taylor, Nordstrom, Duane Reade, Costco, Crate & Barrel
  • Order from: zappos.com, buy.com, priceline.com, target.com
 Sports
  • Go downhill skiing
  • Go jogging
  • Go mountain bicycling
  • Play golf
  • Play tennis
 Entertainment
  • Go to the Museum
  • Go to Professional Football Games
  • Participate in Fantasy Football
  • Buy Audiobooks

Source: Claritas Demographic Profiles 2014 and Gfk MRI, 2013

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Questions about how Claritas Segmentation can find customers to grow your business?

Email or call: 800.234.5973