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What are my best customers like?


WithClaritas Segmentation, you can find out what your customer segments buy and how to make more informed and effective marketing decisions. After you have identified your best customer segments, you can collect segments into custom groups and use Claritas Segmentation to generate a thorough behavioral persona that reveals each groupsí predominant product usage, shopping and lifestyle patterns, for all types of product categories and brands, as well as media and lifestyle activities.

Letís say you want to focus on the segment group called Established Professionals that you have identified as one of your best prospect groups through aWho are my best customers? profile analysis. Using the segmentation insights below, you can gain a more in-depth view of Established Professionalsí demographics, lifestyles and other behaviors.

Examples of Key Demographics for Established Professionals





Examples of Key Lifestyles for Established Professionals
  • Shop At: Ann Taylor, Nordstrom, Duane Reade, Costco, Crate & Barrel
  • Order from:,,,
  • Go downhill skiing
  • Go jogging
  • Go mountain bicycling
  • Play golf
  • Play tennis
  • Go to the Museum
  • Go to Professional Football Games
  • Participate in Fantasy Football
  • Buy Audiobooks

Source: Claritas Demographic Profiles 2014 and Gfk MRI, 2013

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Questions about how Claritas Segmentation can find customers to grow your business?

Email or call: 800.234.5973