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How can I reach my best customers?

 

Once you understand your best customer segments, who they are and where to find them, you can use Claritas Segmentation to evaluate the best ways to reach them and create tailored messages and campaigns that resonate with them.

For effective media strategies, you can identify what magazines and newspapers your best segments read, what TV, cable or radio programs they prefer and which Internet websites they visit and more. To reduce direct marketing costs for greater ROI and linkages to your larger marketing strategies, you can use Claritas Segmentation as selection criteria for mailing and email lists, as well as profiling of response metrics.

With the insights gained from understanding your best prospect's media habits, you can develop media strategies to reach them at the right place and the right time. Analyzing the media habits of Establish Professionals group, we find they are more than twice as likely then the national average to read the magazines and newspapers and watch television programs as listed below.

Examples of Key Media for Established Professionals
 Television
  • Primetime:
      • The Office- 2-4 times/mo
      • Private Practice- 2-4 times/mo
      • Desperate Housewives- 2-4 times/mo
      • American Idol- 2-4 times/mo
  • News:
      • Bloomberg Television- 1 wk
      • CNBC- 1 wk
  • Specials:
      • US Open (Tennis)- 1 yr
      • ABC Academy Awards- 1 yr
  • Networks:
    • Bravo- 1 wk
    • Golf Channel- 1 wk
    • Home & Garden TV- 1 wk
    • Outdoor Life Network- 1 wk
 Magazines
  • Conde Nast Traveler
  • Barron's
  • Architectural Digest
  • The Economist
  • Travel & Leisure
 Newspaper
  • Wall Street Journal- daily
  • New York Times- daily
  • Chicago Tribune- sunday
  • Washington Post - sunday
  • Wall Street Journal- sunday
 Internet
  • Amazon.com
  • Drugstore.com
  • Ebay.com
  • Orbitz.com
  • Priceline.com
Source: GfK MRI, 2013

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Questions about how Claritas Segmentation can find customers to grow your business?

Email or call: 800.234.5973