Client Login
Find us on Facebook
Find us on LinkedIn
Follow us on Twitter
Email Us

Claritas Urbanization

A distinctive feature of Claritas segmentation is the Claritas Urbanization Model. Urbanization classes and socioeconomic rank are used to define segments and Social Groups. There are four distinct urbanization classes—Urban, Suburban, Second City and Town Rural:

Urban areas have high population density scores (based on density centiles) mostly between 85 and 99. They include both the downtowns of major cities and surrounding neighborhoods. Households within this classification live within the classic high-density neighborhoods found in the heart of America's largest cities. While almost always anchored by the downtown central business district, these areas often extend beyond city limits and into surrounding jurisdictions to encompass many of America's earliest suburban expansions.

Suburban areas have population density scores between 40 and 90, and are clearly dependent on urban areas or second cities. Unlike second cities (defined below), they are not the population center of their surrounding community, but rather a continuation of the density decline radiating from the city center. While some suburbs may be employment centers, their lifestyles and commuting patterns will be more tied to one another, or to the urban or second city core, than within themselves.

Second City regions are less densely populated than urban areas, with population density scores typically between 40 and 85. While similar to suburbs in their densities, second cities are the population centers of their surrounding communities. As such, many are concentrated within America's larger towns and smaller cities. This class also includes thousands of satellite cities, which are higher density suburbs encircling major metropolitan centers, typically with far greater affluence than their small city cousins.

Town & Rural areas have low population density scores under 40. This category includes exurbs, towns, farming communities and a wide range of other rural areas. The town aspect of this class covers the thousands of small towns and villages scattered throughout the rural heartland, as well as the low density areas far beyond the outer beltways and suburban rings of America's major metros. Households in the exurban segments have slightly higher densities and are more affluent than their rural neighbors.

Contact us

Questions about how Claritas Segmentation can find customers to grow your business?

Email or call: 800.234.5973