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Claritas ConneXions Lifestage Groups

All of the 53 ConneXions® segments are grouped into 10 broader Lifestage Groups as shown by the color-coded chart below. Lifestage Groups capture a combination of three variables: Claritas Technodoption, householder age and presence of children living at home. The three ConneXions Lifestage Groups that comprise Younger Years share the attribute of being, for the most part, young and childless. Similarly, three groups of segments that make up Family Life tend to have children in common, while ConneXions segments categorized as Mature Years are mostly empty nesters. The most affluent family segments fall into Lifestage Group F1 Early-Adopting Elite , which includes Technovators, Plugged-In Families, Tech Nests, Connected Country and High-Tech Society.

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